Ann Summers is known throughout the UK for its cheeky, irreverent style and unabashed attitude towards all things lingerie so, when they approached us to collaborate on their store refit at London’s Marble Arch, we jumped at the chance.
We were with the project from the very beginning, contributing to its development, from concepts and moodboards all the way to installation. With a project like this, partnership is key and, from the offset, Ann Summers came to the table with fantastic ideas for us to work on, including a life-size panther, exotic animal prints and a tropical theme. We took these as our starting point and expanded on them, creating illuminated navigational lettering for in-store, custom lightboxes to be used in the windows, artificial tropical leaf arches, printed turbans for the mannequins and the panther, of course!
The window and in-store refit was installed over the course of three days, and the new Marble Arch Ann Summers store re-opened on Saturday 25th March, 2017.