Joe Browns is not your average high street store. Not only are their designs bursting with colour and originality, the online fashion retailer decided to buck the trend of recent years and move their e-shop to a physical location - and they asked us to help. The eagerly anticipated 4,000 sq ft store is now open and brilliantly captures the character and pizzazz of the brand. Vision On had the distinct pleasure of partnering with creative agency Dalziel & Pow on this project and together, we endeavoured to make Joe Browns’ unique vision a reality.


One of our specialities here at Vision On is visual merchandising styling and we loved meticulously crafting the VM for the whole store. Wall bays, tables, footwear and high-level areas all fell under our creative purview and we couldn’t be happier with the end result. Impeccably dressed mannequins play a vital role in the look and feel of any great fashion retail display. That’s why we made sure that each and every mannequin, both in-store and in the windows was dressed to the nines in clothing that truly represents Joe Browns’ vibe and the overall aesthetics of the space.


Part of our overall concept for the store was a feeling of adventure - we achieved this by bringing the outdoors in with hanging autumn leaves to offset the other nods to nature around the space. We created the in-store foliage by hand and on-site to beautifully frame the interior and execute the concept in the most convincing and striking way possible. This included designing, manufacturing and installing two bespoke autumn foliage pieces and a dedicated arrangement that takes pride of place within the heart of the store.


To tie the whole look together, we installed an array of playful and interesting found objects and decals in the perimeter wall displays and made good use of some of Joe Browns’ own props on the table areas to really catch the customers’ eye - and their imagination.